The thought of starting our own financial advisory firm first came to us during the 2008 financial crisis. It was surprising and concerning to Mark and I as we learned so many had so little idea about their own finances. With the mergers of banking with brokerage beginning, we also had significant concerns about how that would work. Our entrepreneurial spirits and passion for serving our clients in the best way possible, led us to write our first plan for a business. However, we shelved this original plan. My business grew significantly by referral after the crisis. These additional successes at Merrill Lynch for me, and significant success at Guggenheim Partners for Mark, kept us in place for several more years.
In 2012, I retired from Merrill Lynch to focus on our family and my own personal health. After receiving my diagnosis of autoimmune diseases in 2013, I finally knew what I had to do to bring myself back to good health. Mark’s responsibilities at Guggenheim Partners continued to grow. This included consulting on investments with some of the largest advisors and institutions around the country, helping them achieve their client’s goals. Mark became an exchange traded fund (ETF) expert. He took a leadership role in 2012, overseeing the growth and servicing of Guggenheim Partners’ ETF business. Mark was instrumental in helping them build their brand and grow their ETF business assets from approximately $2 billion in 2008 to approximately $32 billion in 2015. The business was subsequently sold shortly thereafter. In September 2015, Mark made the decision to leave Guggenheim and look for another opportunity to help grow a business. In 2015 we “dusted off” our business plan.
Today at Lenity Financial, Inc. we see an opportunity to make a real difference in the lives of others through our passionate response to their financial issues. Exceptional service to our number one priority – our clients – is foremost, while we work to bring change to the financial industry. Lenity Financial is a dynamic, spirited financial services firm delivering clarity, transparency, and an amazing personalized experience to each client.
Mark and I sincerely thank you for taking the time to read our story. We look forward to working with you at Lenity.
CEO, Co-Founder
Lenity Financial, Inc.