Our Story
The idea for Lenity Financial was born during the 2008 financial crisis. Watching so many families struggle with uncertainty and a lack of understanding about their own finances inspired us to create something different — an independent, fee-only fiduciary firm built on trust, transparency, and genuine care.
As husband-and-wife co-founders, we founded Lenity Financial to provide compassionate, conflict-free financial guidance that truly puts clients first.
Today, we partner with entrepreneurs, professionals, and families who have $1M+ in investable assets. Our process is rooted in comprehensive financial planning — never product sales. We deliver clear, thoughtful strategies and deeply personalized service so our clients gain clarity, confidence, and peace of mind.
As their dedicated family CFO, we help protect and simplify their wealth, supporting a financially sustainable and healthful lifestyle focused on family, legacy, and what matters most. Thank you for reading our story. We look forward to getting to know you and your family — and to the possibility of working together.
Lisa Conrath-Bova
CEO & Co-Founder
Lenity Financial, Inc.
Eli K.
"Lenity Financial should be given serious consideration when selecting your financial advisors. I can’t say enough about Mark and Lisa Bova. Their knowledge of the industry, financial and life planning and how to plan for the future has been invaluable for our family. They approach our relationship with empathy and care and I can’t think of anyone I would trust more to help me plan my future. They have given us confidence that we are making good decisions for retirement and we enjoy every interaction we have with them!"
Chris K.
"I use Lenity Financial for my business (company 401k) and personally (financial planning / investments) - our relationship has been excellent and I look forward to many more successful years.
Lisa and Mark Bova are tremendous to work with, they have lots of knowledge and experience to share along with greatly simplifying the complexities of the financial world!"
Michael K.
"Lisa and Mark Bova have been incredibly helpful to my family. They pay careful attention to detail and communicate ideas effectively. Not only are they creative, but they are tireless workers as well. (I get tired just watching them).
Words alone cannot do justice to their professionalism and integrity."
Eli K.
"Mark & Lisa have been a pleasure to work with. Very knowledgeable given the financial ups & downs with the market. Looking forward to future mtgs. & guidance on our financial future. I highly recommend them!"
Chris K.
"I've thought long and hard on this recommendation for Lenity Financial. How do you convey the truth when you are talking about peoples money? Over the years, Ive had a few advisors, most from large institutions. While they performed ok, I never received the personal connection that you get from Mark and Lisa. I always felt that I was just an account, but with Lenity Financial, it goes way beyond that. They truly care about their clients, not only working for your financial goals, but also understanding how your life goals can be achieved as well.I am always impressed about their depth of knowledge in the financial arena, they are extremely qualified to guide your investments. But even beyond that, its so comforting to find someone that I trust implicitly to manage my investments. Its refreshing to find them in a world that has become so cynical. Mark and Lisa picked a great name in Lenity Financial, but what the word means to me is Peace of Mind!I hope that you too will find your Lenity with them."