Hello, I’m Lisa Conrath-Bova.
When Mark and I founded Lenity Financial, we chose the name “Lenity” because it means kindness, gentleness, and compassion. After years of seeing clients feel overwhelmed and judged when dealing with their money, I knew we could create a better way — one rooted in both expertise and humanity.
My career began at Merrill Lynch, where I spent nearly two decades as a Vice President of Investments and Business Financial Advisor. I built my practice largely through client referrals and learned how important it is to truly listen and understand each family’s unique story. After retiring in 2012 to focus on our family and my own health, I faced an autoimmune diagnosis in 2013. That journey deepened my commitment to holistic well-being and simplifying life — values I now bring to every client relationship.
At Lenity, I serve as your dedicated family CFO with a deeply compassionate approach. I help integrate tax strategies, retirement planning, legacy goals, and risk management into one clear picture. In our meetings, we look at your options together in a supportive, non-judgmental space. As a fiduciary, I’m committed to always putting your best interests first.
I’m passionate about building long-term relationships where you feel heard and cared for. My goal is to reduce financial stress and help you pursue a financially sustainable and healthful lifestyle.
Mark and I are proud to be a husband-and-wife team based in Geneva, Illinois. We love serving the Tri-Cities and Fox River Valley communities and are honored to work with families across the country.